If you were a woman who
likes to read magazines, you probably will knowa magazine called Women’ weekly.
Its origin contributed country is United Kingdom then Bauer Media Group in
Australia launched it in Malaysia and Singapore. Now, Women’s weekly has been a
popular magazine of trend fashion across both Malaysia and Singapore.
Both countries of
Women’s weekly magazine have the same title and same style of cover page but
their content are slightly different. The Singapore Women’s Weekly which
trusted by women as friend that entertains and informs about the best of
fashion, health, family, self-help, interiors, food and entertaining. The mix
is served with a sensible attitude and compelling dose of common sense that
readers really appreciate. While the Malaysia’s is broadly targeted
family-oriented glamour title covering fashion, “real-life” stories, décor and
Hollywood glamour. It mostly entertains and relevant to today’s modern working
woman.
Talking
about women magazines, we tend to see many Asian or Western female models on
the cover page, no matter their targeted audience is modern working women or
house wives, even though in Malaysia. Nevertheless, Hijabista, a muslimah
magazine from Malaysia, able to break through the stereotype thinking of female
muslims. The hijab is
a special symbol in the Islamic faith that assigns women to different roles
that sets them apart from the opposite sex. Majority of Muslim women use the hijab
to cover their heads with Islam as the official religion
of Malaysia. Plus, Hijab has become more visible as a Malaysian identity from
tourism campaigns presented visuals of Muslimah in covered clothing.
Hijabista
was the first female magazine that depicts a more daring and avant garde portrayal of the Muslimah.
It is not told that Muslim women should not cover their heads with hijab, but on the contrary, Muslim women
show their clothing in a modern and creative way. Hijab was no longer defined as conservative outfits for Muslim
women. Compare to another Malaysia muslimah
magazine Nur, Hijabista has provided spaces for trendy creation and young tone
to the 21 to 35 years old of women.
 |
| Above figure is an official website from Hajibista and figure below is an official website from Nur. We can see there is different role in women in different magazines. The role of women in Hajibista mostly represent trendy look of Muslims women while in Nur was much more conservative and focus on career and healthy lifestyle. |
Bibliography
BluInc (2011) ‘The Malaysian Women’s Weekly’ [online] http://www.bluinc.com.my/the-malaysian-womens-weekly/#&panel1-1 [Accessed 16 June 2015]
Nurzihan, H.
(2014) ‘A Comparative Analysis on Hijab
Wearing in Malaysian Muslimah Magazines’. Taylor’s
University 6(1). [online] http://search.taylor s.edu.my/journalonline/Vol%206%20Issue%201/Paper%205.pdf
[Accessed 16 June 2015]
SPH magazines (2015) ‘The Women’s Weekly’ [online] http://www.sphmagazines.com.sg/magazines/the-womens-weekly [Accessed 16 June 2015]
References
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